Digital Marketing

If you’re wondering why your website is not producing the sales you had expected, or why you are not getting the response to your services you had anticipated, there are a whole range of steps you can take to improve your conversion rate.

Succeeding online isn’t about one channel, it’s about your digital marketing mix – understanding how each part of your online presence fits together. That’s where we can help you.

We will always start with a digital audit. Agreed time put aside to review your current online performance and compare them to that of current digital trends, your industry and competitors to reveal essential fixes and opportunities that address your current business goals.

Digital Audit

Understand your online business environment and your place in it.

SEO

SEO stands Search Engine Optimisation ensures search engines index and rank your website and its content properly and show it to search engine users. Search Engine Optimisation can improve the visibility of your site and ensure the right visitors get to you.

Keywords
Content
SERP’s (Search Engine Results Pages)
Site and page structure
Rankings
Links to other sites
Reporting

SEM

Search Engine Marketing (also known as Pay Per Click and Google AdWords) is a great way to get potential customers to your web site. Someone enters a search in Google which triggers your ads to appear alongside the search results. The best part is you only pay if they click on your ad and visit your web site. You are in control of how much you spend per day and for how long.

SMM (Social Media Marketing)

Brand awareness, customer communication, building a community around your product or service and finding new markets. Social media provides new ways to understand your customers and their habits.

The three social media giants, Facebook, Instagram and Twitter, have a combined audience of 3.4 billion active users. These audiences are made up of people who have given data that you can use to target them.

Social media marketing advertising spend is therefore usually lower cost than other traditional channels, and is often more impactful and effective.

Site integration
Social media campaigns targeting custom audiences
Pay Per Click ads
Traffic to your website
Re-marketing
Data driven campaign tracking and monitoring
Reporting

Email Marketing

Email marketing is alive and well and still relatively cost effective. It remains one of the most trusted communications channels in 2021 and yields the highest return on investment over the last 10 years. Email communication done right is a great way of marketing your products and services to existing and potential clients. Understanding the effectiveness of your email campaigns is paramount to this.